ULM Warhawks

MONROE, La. - The ULM department of athletics has reached an agreement with Shreveport, La., radio group TownSquare Media to air seven regular season football games during the 2012 season.  Both KEEL 710 and KWKH 1130 AM (50,000 WATT AM signals) will air select ULM football games in 2012. ULM alumni and fans living in the Shreveport area can also listen to Warhawk football on 92.1 FM (three games remaining in 2012) owned by AccessOne Radio group.  All games of the 2012 ULM football season can also be heard on the Warhawk Football flagship station KJLO 104.1 FM (Monroe) owned by The Radio People in Monroe.

ULM Athletics Director Bobby Staub's vision to expand the ULM radio network into key markets includes additional programming in the Shreveport market over the next several years.  "Our long term goals have always included the proper structure and growth of our radio network," said Staub. "It is important for us to make sure our alumni, fans, and supporters can hear the live game broadcasts each week.  We have continuously strived to create a healthy, efficient relationship with the greater Shreveport area, which represents one of the largest ULM alumni markets."

 "We believe our ability to deepen the relationship with our fan base and alumni, is to build out our radio network.  This process will take some time.  We have committed to adding coaches' shows, update shows and additional programming throughout our footprint," Staub continued.

"Sports marketing and programming has continued to grow nationally and advertisers want live, 'appointment' programming and nothing attracts advertisers, audiences, and fans like college football," said Rick Thompson of CRA.  "ULM has a terrific on-field product, a very loyal and passionate alumni following, a loyal and dedicated fan base and the ability to attract local and state-wide advertiser.  We have witnessed an increase in local and regional advertising interest in the Warhawks over the past several months.  The Warhawks Sports Marketing group has improved its ability to package and present the variety of advertising inventory available to the ULM Athletic Department."

ULM has identified the radio network growth along I-20 and I-10 interstate corridors, matching ULM Alumni populations while attracting radio advertisers interested in reaching the college sports listeners.  College sports sponsorships traditionally deliver affluent, educated homeowners - at a higher percentage than the national average of any other fan group. 

"Annually, we are going to advertise in the greater Monroe and Shreveport markets," said Rick Ellis, Vice President-Marketing for Brookshire Grocery Company (Brookshire's and Super1 Foods).  "Our advertising investment with ULM athletics allows for community-based partnerships that have a direct and immediate impact back to our 23 stores in the Monroe/Shreveport markets.  It just makes sense for us to partner with the Warhawks."

For ULM ticket information, please call the ticket office at 318-342-3ULM or visit ULMWarhawks.com. Be sure to follow the Warhawks on Twitter: @ULMWarhawks and Facebook: www.facebook.com/Warhawks.

The Radio People - Based in Monroe, La., the Radio People and Holliday Broadcasting, LLC own KJLO 104 FM the home of ULM Warhawks Football.  The Radio People also broadcast the ULM men's and women's' basketball games, as well as up to 45 ULM baseball games per season.

TownSquare Media - Shreveport TownSquare Media (formerly Regent Communications Inc. until 2010) is an American radio broadcaster, based in Greenwich, Connecticut. As of 13 August 2010 (2010 -08-13)^[update], after it acquired sister companies Gap Broadcasting and GapWest Broadcasting, it owned 171 radio stations in 36 radio markets, with concentration in the Northeast, Midwest, Southwest, and Mountain states.

Collegiate Revenue Associates, LLC (CRA) - an Atlanta-based consulting group currently working with ULM Athletics to develop its multi-media rights and corporate sponsorship platforms, expand radio network and broadcast capabilities while creating additional value for ULM Athletics' Corporate Partners in and around ULM Athletics home and away events.

About BGC - Since 1928 Brookshire Grocery Co. has operated on the principle of putting people first-customers and employees.  Known for friendly service, clean stores and strong community support, BGC operates 152 stores in three states-Texas, Louisiana and Arkansas-with three distribution centers and seven manufacturing facilities.  For more information, please visit brookshires.com and super1foods.com.  BGC Mission: To provide a great food and shopping experience

ULM Athletics - ULM is a member of the Sun Belt Conference and competes in the Football Bowl Subdivision (FBS), the NCAA's highest level of collegiate football.  ULM moved from Division I-AA (now Division I FCS) to Division I-A (now FBS) in 1994 and played as an NCAA I-A independent from 1994-2000. ULM became a football-only Sun Belt Conference member in 2001 and joined as a member in all sports in 2006.   

2012 ULM football schedule/results and radio station coverage per game: